[U]sability exists in the experience of the person. If the person experiences a system as usable, it is. A commitment to designing for people means that, at base, we must accept their judgement as the final criterion for usability […] The starting point for usability engineering must be the uncovering of user experience. - Whiteside and Nixon, 1987 ( Understanding UX ) UI (User-Interface) design and UX (User Experience) in the software world is a hot market today, as gradually many organizations have started “experiencing” the need for it. A few years back, when I was tasked to find and evaluate the best recruitment software by my team, it opened my eyes to this most amazing thing about ‘User Experience’. At the end of my task, the only software application I could recommend was with the ‘best’ user-experience. We had a constraint on how much we wanted to spend, but at the same time, we also wanted to save time of a team member – which became even more important. When we evaluated t